Paws

Paws is an app\responsive website that focus on stray dogs. We understand the profound bond that can be forged between a human and a rescue dog so our primary goal is to facilitate the adoption process, connecting you with adorable, four-legged companions But our commitment to the cause doesn't stop there because Paws is a platform that encourages and supports a broader community of animal lovers who want to make a difference providing opportunities for you to contribute by donating to and volunteering at shelters in your local area.

1. About project

Through research and studies we identified some issues that most users would like to resolve; every year more than one million dogs are abandoned on streets and almost 50% of them unfortunately die. A lot of people can’t adopt dogs for various reasons but at the same time, they care about them and they want to help, like volunteering to shelters or donating to various crowdfundings. We created an intuitive and easy-to-use app and a website where you can do all of this things in just a few clicks.

2. user research

Based on our user research we interviewed 18 people and I have defined the following target for Paws. Through a combination of surveys and interviews, I have identified key characteristics, pain points, and goals of our target audience. By understanding our target, I can better design and market our app to meet their needs and expectations.

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3. user persona

Based on our user research, I have defined the following user persona for Paws. Through a combination of surveys and interviews, I have identified key characteristics, pain points, and goals of our target audience. By understanding this persona, I can better design and market our app to meet their needs and expectations.

4. empathy map

The Empathy Map for Paws target audience is based on data collected through surveys and interviews. By creating an Empathy Map, we can ensure that our team keeps the target audience's perspective in mind throughout the product development process and creates a more effective and satisfying product for our users.

5. user flow

The Empathy Map for Paws target audience is based on data collected through surveys and interviews. By creating an Empathy Map, we can ensure that our team keeps the target audience's perspective in mind throughout the product development process and creates a more effective and satisfying product for our users.

6. INFORMATION ARCHITECTURE

The Empathy Map for Sushiko's target audience is based on data collected through surveys and interviews. By creating an Empathy Map, we can ensure that our team keeps the target audience's perspective in mind throughout the product development process and creates a more effective and satisfying product for our users.

7. design system

FONTS
COLORS
ICONOGRAPHY

8. MOCKUPs

9. USER TESTING AND IMPLEMENTING

After the visual design was complete I tested the prototype with three representative users to see how user friendly the application is. The test was conducted in person where the participant were given the following tasks whileI observed how they navigated through my project: Sign up into application, volonteer to a shelter and donate 5£ to that shelter

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The suggestions from the usability testing were considered and the following changes were made:

  1. Changing the display of pets and also the position of the tips so they are in the beginning of the page
  2. Changing the position and the color of the buttons so they are more intuitive and easy to use, now the flow is more clear
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