K-Shop is an online responsive website all dedicated about kpop, where you can order and buy albums, lightstick and merch of your favorite groups and soloists at an affordable price. The ultimate online destination for K-pop, where you can immerse yourself in a world of captivating music and vibrant fandom culture Whether you're a devoted fan of a specific group or soloist, or you simply want to explore the diverse world of K-pop, K-shop have you covered.
Through researches and studies we individuated some issues that most users would like to resolve: Shipping fees and album price are too expensive, some e-commerce only sell most famous group’s album and does not consider small groups, shipping not worldwide, poor packages that damage the products. We came up with a responsible website where everyone can order albums and merch from their home, save money on shipping. Receive their product in perfect conditions.
Based on our user research we interviewed 19 people and I have defined the following target for K-Shop. Through a combination of surveys and interviews, I have identified key characteristics, pain points, and goals of our target audience. By understanding our target, I can better design and market our app to meet their needs and expectations.
Based on our user research, I have defined the following user persona for K-Shop. Through a combination of surveys and interviews, I have identified key characteristics, pain points, and goals of our target audience. By understanding this persona, I can better design and market our app to meet their needs and expectations.
The Empathy Map for K-shop target audience is based on data collected through surveys and interviews. By creating an Empathy Map, we can ensure that our team keeps the target audience's perspective in mind throughout the product development process and creates a more effective and satisfying product for our users.
The Empathy Map for K-shop target audience is based on data collected through surveys and interviews. By creating an Empathy Map, we can ensure that our team keeps the target audience's perspective in mind throughout the product development process and creates a more effective and satisfying product for our users.
The Empathy Map for Sushiko's target audience is based on data collected through surveys and interviews. By creating an Empathy Map, we can ensure that our team keeps the target audience's perspective in mind throughout the product development process and creates a more effective and satisfying product for our users.
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After the visual design was complete I tested the prototype with three representative users to see how user friendly the application is. The test was conducted in person where the partecipant were given the following tasks whileI observed how they navigated through my project: Sign up into application, buy an album and leave a review.
The suggestions from the usability testing were considered and the following changes were made:
